Redesign and build a modern adaPETation website in Webflow

Prepared for

Rocio Arranz

,

Marketing & Communication Manager

,

November 20, 2025
1020
By Chris Allen
Why this project

Overview

Project brief

Redesign the adaPETation website and rebuild it in Webflow using the new sitemap. The site will include a clear home page, About, Join, PET Heroes Awards hub (with winners pages), Stories / Blog, the “Who’s…?” directory of PET initiatives, and dedicated pages for Plastic2Prosperity and Bamngreen. Each page will be structured around its audience and purpose, with reusable components, clear navigation, and contact / “Get involved” forms to support engagement.

Objectives

Create a professional, easy-to-navigate website that showcases PET circularity initiatives and encourages people to get involved. The new Webflow build will use CMS collections for news, stories, directory entries, initiatives and PET Heroes award winners, making it simple for the adaPETation team to publish and update content over time. The overall goal is to improve clarity, credibility, and user experience while providing a solid, scalable foundation for future campaigns and initiatives.

By the end of this project

Key Details

Notes : This website development will adhere to the following requirements:

Notes : This website development will adhere to the following requirements:

Research & Discovery

  • The client provides branding material to build the style guide.

Development

  • The maximum number of website pages that will be allowed is 9.
  • The maximum number of Webflow collections that will be allowed is 3.
  • The content for this project will be provided by client.
  • Basic SEO will be applied in cooperation with the client's input.

Testing

  • The integration will include a sitemap, Google analytics and search console.
  • Once you are ready to go live, we will walk you through a 1 hour training session.
  • After your site is live, we will provide you with 4 hours of free aftercare to ensure a smooth transition.

This proposal does not currently include:

  • Ongoing content population beyond agreed pages
  • Copywriting beyond light refinement
  • Third-party integrations unless specified
  • Ongoing support beyond launch
Research & Discovery

Functionality specification

Digital requirements

Competitor analysis

Key assets

Style guide

Design

Branding

Sitemap

Wireframes

Revisions

Webflow Development

Framework

Content editor

Third-party applications

Design style

Desktop layout

Tablet layout

Mobile layout

Content

SEO

Testing

Layouts

Integrations

Review

Support

Training

Hosting

Aftercare

Process

1. Research & discovery

— Est. time 1 week

We’ll align on goals, requirements, and priorities to set a clear direction for the project.

2. Design

— Est. time 1 week

We’ll define the site structure and layout through a clear sitemap and wireframes.

3. Development

— Est. time 2 week

We’ll build the website using reusable sections and styles based on the approved design.

4. Testing

— Est. time 1 week

We’ll test, refine, and prepare the site for launch, ensuring everything works as expected.

About me

Creating clean, maintainable Webflow sites that balance design quality with long-term usability.

"We worked with Chris to create a website to sit along side our new app ttagz. Chris was great to work with, always available and produce great work. Would for sure work with him again!"

CMO

Jame Laden

Creating clean, maintainable Webflow sites that balance design quality with long-term usability.

"Chris is super responsive, reliable, friendly and really efficient. With any website updates needed Chris was always professional and ready to take on the task."

Co-Founder

Adi Hristov

Package and Pricing

Research & discovery
£
392
8.12.25
>
12.12.25
Branding
£
7.7.25 > 25.7.25
Sitemap/Wireframes
£
588
15.12.25
>
13.1.26
Development
£
2744
13.1.26
>
28.1.26
Testing
£
392
29.1.26
>
30.1.26
Migration
£0
Jan 11, 2050
SEO Strategy
£0
Jan 11, 2050
SEO Audit
£0
Jan 11, 2050
SEO Audit Resolution
£0
Jan 11, 2050
Component Development
£

Total cost:

£

4116

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Finer details

Project scope

Any additional features or other changes to requirements may affect the timeline and costs laid out in the tables above, and will require a separate change order document.

Ownership

All works produced as a result of the above will become the sole intellectual property of adaPETation . I reserve the right to use visual representations of part of my portfolio.

Payment

Payment may be made by bank transfer or credit card. Credit card payments are subject to an additional 2.5% convenience fee.